Your business has a website. Well, it’s outdated, but none the less your business has a website. That’s all you need, right? You’re all set. You’re good to go. That website isn’t something that should be updated because it’s just a website! It’s not like they go bad, they have no expiration date. But lately, you’ve been noticing that business has been slow and you catch yourself daydreaming about bringing more sales.
The world wide web is ever changing and some of the practices that were commonly implemented about 5 years ago will already be forgotten and shut down. Banished to the book of unspeakable, outdated coding practices (Hey, remember when tables were a thing?). Something that I don’t think a lot of people are aware of is that the web changes monthly, there is always a more efficient way to put together a website. I have so much respect for coding professionals because their job is to continuously learn. So, let’s go through some of the common reasons why your outdated website isn’t making the cut.
One word, Flash. Although you would think that this practice would be phased out by now, it’s still alive and very real on the web. There are quite a few Adobe Flash powered websites still floating around. The reason that you should not have a Flash powered website is because it can lack the opportunities to rank higher on search engines. Where do you put keywords? What about content? How will a search engine crawl an animated website? There’s also no ability to copy and paste content, no back button and no way to identify clickable links. Flash content can’t be bookmarked – at least not beyond the home screen. It also can’t be searched or navigated using any touchscreen device, making it largely a relic of a previous Internet era.
Now that we have Flash out of the way I can get to the more common issues that I see on the daily. A responsive website can benefit your online presence in various different ways. I see plenty of websites that still lack a responsive, flexible layout. Many people are not aware of the fact that Google will favour responsive websites and rank them higher. So what does this mean for you? If you do not have a mobile friendly website and your competition does, who will rank higher? Who will be stealing your clients and sales? Think about it, you could be missing out on multiple sales because your website is outdated. With so many people using their phones, tablets or even TV’s to access the internet, it is essential for businesses to use responsive techniques to their advantage.
Another positive impact on your digital marketing strategy is effective content. Content that is written well and saturated with keywords that pertain to your target market can bring in a surprising amount of traffic. This content can be found anywhere, whether it be on your social media accounts, your “About Us” page or just through blog content. But why is it important for your business? Having relevant online content for your business can not only increase sales, but it can increase brand awareness, bring in new or recurring clients and create an identity that people can trust. This can also keep your website fresh and exciting, create content that people will want to engage in and visit frequently.
There are so many different strategies that can boost your website’s performance and search engine ranking. This article only touches the tip of the iceberg when it comes to updating a website. Would you like to learn more? Contact us and we would love to help you understand how you can improve your digital marketing strategy!