If you are a health and fitness entrepreneur, you need an effective social media campaign. Whether it be Instagram, blogging or just Facebook – having a strong social media presence can effectively boost your business.
I follow multiple fitness professionals on Instagram. When I wake up in the morning and look at my phone, I can see what they eat for breakfast. I can watch them tackle different work-outs, teach me new techniques and try out new products. As someone who is always trying to improve my fitness, I love this level of interaction. I only follow the people that interest me; they have the same goals and eating habits as myself. These individuals have grown into a large following because they invested time and effort into it. I want to give you a couple of tips I feel would benefit your social media game and gain you those followers.
The best tip I can give anyone working on their social media is consistency. I follow a couple of personal trainers that depend on their social media for business equity. They usually post every other day at the minimum. I also follow many fitness channels on Youtube, where sticking to a schedule and posting consistently is essential to gaining subscribers. Many people don’t know this but you can also gain money from google advertising if you keep at it!
Another great way to improve your social media is investing in a high quality camera that can connect to your phone. These cameras are very handy when you need to quickly add something to Instagram. Your phone can only do so much, especially if you want to invest in a YouTube channel. Another cool gadget to look into is a tripod; there are ones that are small enough to fit in your purse! So make sure to keep in mind that investing in these small gadgets could be beneficial in the long run.
You must also remember to post content that is enticing and interesting for your clients. Having a source of motivation is the best way to work out harder and eat healthier; be that motivation for your clients! Give them positive pep talks, get on their level and tell them that they can do it. Show them small snippets of what you do to achieve your lifestyle, but not too much. You want to give them motivation to see more of your structure.