The world of SEO is a multifaceted roller coaster ride of techniques and methodologies. So the question is, which ones should you invest in? One of the more controversial topics in Web Development is whether or not you should buy keyword rich domain names and redirect them to your primary website. I mean it sounds great on paper, what could possibly go wrong? I put some research into whether or not this practice is actually effective, this is what I found…
First of all, there is a time and place for multiple domain names. For example, your domain name might be really long (imagine something long and confusing like www.digit8anddigitleadisthebestcompanyever.com) . It would be hard to recite a long domain in casual conversation or become time consuming to write out for a potential client. In this instance it would be beneficial for you to purchase a smaller, less confusing domain that will redirect to your primary website.
Another reason that some people buy different domain names is for misspellings. Yes, this can be an issue but don’t waste your money! Well, at least not yet. I recommend keeping an eye on Google analytics to see if anyone is commonly misspelling your domain, if they are go ahead and buy it. Otherwise, save your hard earned money.
As for SEO effectiveness, it has been a common practice under the notion that it will help increase traffic to your website. But is it effective? There are so many valuable techniques that could organically boost your website up to #1 on Google. Buying multiple keyword rich domains is not one of them (well, not anymore at least). Again, save your money. Invest in keyword rich content, keyword rich social media, keyword rich code.
But why is this practice talked about? Well, Google hasn’t always been fair. In it’s younger days it would actually rank you higher if you had a keyword rich domain name. So overnight people began grabbing up every relevant domain they could get their hands on and mapped them to their websites. It didn’t take Google long to figure out what people were doing and, to their credit, shut it down.
So should you be buying multiple domain names for your company? In certain situations it can benefit a website, but in terms of helping you rank higher on google it is an outdated strategy. Domains are not free so only buy them if you need them, save that money of yours and invest in modern SEO techniques! Would you like to learn more about how to rank higher on Google? Give us a shout and we can help you.